DFS, formerly Direct Furnishing Supplies, was established in 1969 in Doncaster. The British brand is a furniture retailer specialising in the sale of sofas, beds, and soft furnishings.
Initially established to cut out expensive 'middle man' costs, and instead offer reduced prices to the consumer, the DFS brand has blossomed, and it is now one of the most popular furniture retailers in the UK.
The company sells its products from large retail outlets, often situated on retail parks, as well as offering a comprehensive online service including a 'room planner app'.
Over recent years, the company has introduced interest free credit options, as well as in-store and online style advice. Home delivery is also a key service offered by the brand.