With headquarters in High Wycombe, Buckinghamshire, Dreams is a bed retailer founded in 1985. Offering bed sets, mattresses, and a variety of bedroom furniture, Dreams now has 188 stores across the UK and Ireland. In truth, they saw quick growth after opening their first store in 1987. Just 13 years later, they already had fifty stores as well as a mattress factory.
Still today, Dreams has a purpose-built mattress factory where significant investment goes every single year. As so many UK companies have, they experienced financial difficulties not long after the global financial crisis and were bought by Sun European Partners. However, they kept the same name and continue to welcome hundreds of thousands of people every year. Over time, they have also sponsored many events and TV shows including Celebrity Big Brother on Channel 4 and Channel 5.