Dunelm (formerly Dunelm Mill) is a British homeware retailer often found on large retail parks.
Employing 5,212 people, the company has over 160 stores across the UK and also sells products through an extensive online store. Most stores cover a large surface area, and over 100 of them include a Pausa coffee shop.
The company sells a wide range of products from departments including furniture, bedding, rugs and decor, curtains and blinds, dining and kitchenware. In total, 28 different departments sell over 26,000 products.
Recently, focus on the various 'multi-channel' sales platforms has seen a development of the online, mobile, catalogue, telephone ordering and reserve & collect shopping experiences.