February 2024 by M.A. zahed
U can get the cheapest groceries in all of the London, I love this supermarket
January 2024 by Afzal Yaqub
Rip off
January 2024 by Prashant Prashant
Small outlet but you can get major minor daily need stuff groceries etc
January 2024 by Narsinh Solanki
New layout is more convenient and good offers too. Friendly staff, but some not knowledgeable enough to sort out system discrepancies.
January 2024 by Mr mo Rahman
Please lower your prices your food quality is better than lidl BT lidl is taking over although the food has weird taste like biscuits and chocolates.
December 2023 by samina shahzad
Very good customer service.Food was cooked fresh. A bit costly.Well worth the wait.
November 2023 by Sunil Patel
We go for milk can and ice cream some items in it is costly other superstore.
October 2023 by Bablox 001
Iceland is a warehouse of frozen foods at affordability.
October 2023 by Moshin Khan
I used to love to shop here but I have bought crisps here that made me sick after finding out that the crisps had been eaten by rats. Went back to shop and found more that had been eaten by rats on shelf told staff about it was told they know that they have rats and that has been reported. I have taken photos.
July 2023 by Mohammed Husnat
Good selection, though I didn't know that pricing was location specific. The same items in Birmingham were nearly double.
July 2023 by Yvonne Sawyers
Go offer at time ,delivered.10% discount for over 60s ID requiredCheaper bulk buying.
July 2023 by red Razzal
As usual, not really much help. A busy store with one cashier open and No one at the self checkout.Just reduced the stars as lately ive noticed how useless and unmannered most of the staff are becoming their.
July 2023 by T. Silvestre
Worse customer service ever. You call the store with a problem on your order and they hung up while you?re talking. You go to the store and still not receiving the help you need. There?s a reason why they are always empty now. Avoid at all costs.
June 2023 by Kaasam Ali Khan
Very good stock. Needs more staff though.
May 2023 by Nadia O
I am a young lady on my 30's and this shop has a security guy intimidating me. Today is the 2nd time the security guard (tall and skinny) intimidate me. I came with my shop buggy and at the entrance he was on his phone. Saying no words to me he blocked me the access to a basket and pointed his finger many times at the front shop. I couldn't understand what he meant. So after being intimidating and access to the basket being refused I stepped away and he balanced his arm away to basically tell me to get out. And that was easy to understand. Some months ago I couldn't scan an article. I asked him some help politely and without a word he entered the code and threw away the food article in the till basket. What kind of security guard is that???? Targeting a woman???? I thought he was supposed to do his job by ensuring store safety, not intimidating a woman. Everytime I pass by the store and he is on shift I see him very often outside talking with friends or on his phone all day long. Always friendly with men. I don't know if he has a problem with me or women in general but I never did anything to him to be targeted. I have no problem with other security guards in this shop. Some change needs to be done.
