Lidl is a German global discount supermarket chain with over 10,000 stores across Europe.
Lidl opened its first UK store in 1994, and now has over 600 stores across the country. In summary, the brand offers high quality at low prices, and has challenged UK-based supermarkets to offer more competitive pricing.
Selling a similar offering to other supermarket chains, many of its cheaper, previously unknown brands have ranked highly in taste tests and comparison studies. In addition to food, many Lidl superstores have end of line household, electrical and clothing products at discount prices.
It's chief discount competitor is Aldi.