The international fast food giant, McDonald's, is centralized in Illinois and currently has around 37,000 locations worldwide. Although McDonald's focuses as an "eat-in" fast food joint, there are drive-thrus at most of their locations.
McDonald's menu consists of burgers, fries, breakfast meals (such as the infamous unhealthy McMuffin), and a wide range of ice cream based deserts.
With the breakfast menu at McDonald's, there are wraps and other breakfast meals available, although the majority of the attention is placed on the McMuffin.
Although McDonald's don't currently have a loyalty program in place, they have several loyalty-like promotions. For example, every time that you purchase a hot drink there is a sticker on the coffee cup, which you can place on the piece of card. When you collect 6 stickers you are able to get a free hot drink.