March 16, 2017
The recent development by Debenhams is to sell hijab headscarves and other fashion accessories so that Muslim women can shop with them.
Debenhams is planning to host Aab, a clothing company, at all their branches in the country starting from their Oxford Street Store located in London followed by the stores in Leicester, Birmingham and Manchester.
Along with headscarves, they will also be selling kurti tops, abaya dresses, wraps and jumpsuits.
Aab is a company that was started in 2007 and it is now growing all over Middle East in collaboration with Debenhams.
Nazim Alim, the founder of Aab is of the idea that he started the brand almost ten years ago and they have redefined the modest fashion by creating some of the best collections in terms of style and collection that is best suited for the modern wardrobe. By partnering with Debenhams, they are excited to offer their customers a new range of clothing.
Debenhams is of British origin and is a global store with excellent brands and service.
The trading director International at Debenhams, Jeanette Whithear, also expressed about how excited Debenhams is to get Aab onboard on their select UK stores.
By blending quality and fashion, Jeanette said that they are able to cater to both the international and domestic markets while addressing the needs of the customer.