February 12, 2018
Known mostly as a budget clothes retailer, Peacocks has stores right across the UK and it seems they're ready to move back to Brentwood High Street after departing around five years ago. Opening in the old Argos store which closed to replace a Sainsbury's nearby, the fashion retailer has been through a process of rebranding in recent years and has lost the home goods and basic clothing reputation.
Back in 2012, the Brentwood store closed during rocky times as the company filed for bankruptcy amid reports of a £200 million debt. At the head office, 250 jobs were lost and over 200 stores closed on a national level. Eventually, Edinburgh Woollen Mill became the new owners and the restructuring began.
With the new owners taking over, Peacocks has been completely turned around and they're set to re-enter Brentwood; a location where the owners already have a presence considering they control Jane Norman, Austin Reed, Jaeger, and Country Casuals. With the high street struggling at the hands of the 'night-time economy' in recent years, does this return signal an improvement with consumer needs changing and interaction becoming important once again?