Originally founded in 1989, Joules is a UK chain of clothing stores and as of recently, they have started to sell homeware products too. Since opening their first store, there are now a total of 108 Joules stores nationwide.
In accordance with the products that they sell, they are constantly promoting their goal to create clothes which are "colourful, fun, and entertaining".
When it comes to their clothing line, they sell women's, men's, children's, and even baby clothes you can fully clothe your whole family at Joules. They also run clearance sales on their website and upon ordering, you get free delivery on your order.