Pret A Manger is a UK based sandwich shop which was founded in 1986. There are almost 400 Pret a Manger locations across the world and more are being built each year.
The menu which they offer varies per location and per country, although the general menu consists of freshly baked goods, sandwiches, and caffeinated drinks.
When it comes to marketing, something which Pret A Manger like to constantly show their customers that the majority of their ingredients are organic.
One thing which is unique about Pret A Manger which makes them stand out from their competitors, such as Subway, is that they offer a catering service. This service is limited to certain areas.
To encourage customers to return to their establishments, they offer a "Pret Card" which rewards customers for their loyalty.