Schuh stocks popular footwear brands such as Adidas, Nike, Converse and New Balance to offer customers the latest in fashion trends at competitive prices. Launched in Edinburgh in 1981, the brand has gone from strength to strength and today has over 100 stores throughout the UK. Celebrating their 30th anniversary in 2011, they established exclusive collaborations with global footwear brands and held birthday parties in their stores throughout the country. Schuh are well known for being one of the few retailers to recognise e-commerce of a way of selling excess stock, which has contributed significantly to their financial success. Recent financial reports have reported a turnover of almost a quarter of a billion with a profit margin of 11%.