If you do not know about Lidl, you have only just arrived in the UK.Prices are usually lower than major supermarkets. Quality is not always as good as major supplermarkets.Not many nationally know brands available. Their own brands are sometimes better.Besides food sales. Look at their clothing, shoes, household goods,... read full comment
Everyone knows we're Lidl on price. So, it's time to tell you what we're Big on. We're Big on Quality. Big on the big shop. Big on all the things that matter. Big on the things that make cupboards and bellies and life feel fuller. Big on detergent that gets your socks white and cheese that knocks them off. Big on carrots that crunch and chillies with bite. Big on cuisine from far and wide, and meat from local farmers. Big on brands and biscuits and baby stuff and bicycle pumps and butter. We're Big on everything. Except of course, on price, because that's where we'll always be Lidl.