Sports Direct International is a British retailing group established in 1982. The company employs around 17,200 people and has 670 stores worldwide. The company owns a number of sporting brands and trades primarily under the sportsdirect.com brand.
Whether a beginner or more experienced participant in a sport or activity, Sports Direct has a diverse product range including footwear, football shirts, accessories, sporting attire, and sports equipment.
The company sells a range of fitness and sporting brands including Donnay, Firetrap, Dunlop, Everlast, Kangol, Karrimor and Lonsdale.
While a large part of the business is online, its stores usually feature on the high street or on large retail parks, and are often large and informal.