Sports Direct International is a British retailing group established in 1982. The company employs around 17,200 people and has 670 stores worldwide. The company owns a number of sporting brands and trades primarily under the sportsdirect.com brand.
Whether a beginner or more experienced participant in a sport or activity, Sports Direct has a diverse product range including footwear, football shirts, accessories, sporting attire, and sports equipment.
The company sells a range of fitness and sporting brands including Donnay, Firetrap, Dunlop, Everlast, Kangol, Karrimor and Lonsdale.
While a large part of the business is online, its stores usually feature on the high street or on large retail parks, and are often large and informal.
Sports Direct store opening hours may vary, please check with individual stores to avoid disappointment. Please use our store locator.