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Founded in 1985, Superdry is a label of clothing under the SuperGroup international company. In recent years, the label has been especially popular with the younger generations and college ages. Offering classic American college clothing with Japanese-inspired images and graphics, the first store opened in Covent Garden back in 2004. As well as being available in their own stores, the label can also be found in other stores in over 40 countries.

Although they are known for not actively advertising their brand, big names have worn their products such as David Beckham. In fact, 70,000 Brad leather jackets were sold after Beckham was pictured wearing it in the news and it immediately became a bestseller. With 515 stores worldwide, around 140 can be found in the UK today!