Toys "R" Us is an American toy and juvenile-products retailer founded in New Jersey in 1948.
More recently, the company has added Babies "R" Us which caters for new and expectant families, and enables them to create a 'gift registry' wish list for friends and family who may be looking to make a purchase. In addition, some stores also provide expectant mothers with advice and information ahead of their new delivery.
The company employs 62,000 people in over 1500 locations, and now also operates online shopping sites - ToysRUs.com and BabiesRUs.com.
Geoffrey the Giraffe is the company's mascot featuring in the company's advertising and marketing campaigns since 1957.
Each store has a fun feel, and usually occupies a large retail park unit. The chain mostly targets children up to the age of 14 years' old, but is often popular with adults and children alike.