Frozen Foods in Birmingham, West Midlands

“Its s big store. Doesn't have separate aisles like sainsbury or asda. The store have only 2 checkout counters and no self checkout which can be a bit of hassle.”

“Competitively priced store with good offers on items such as magnums ready meals and pizzas.good car parking. Store could be a bit tidier but it's handy particularly if you are on a budget”

“Only 2 of the 3 tills were open as I shopped so there we ppl blocking the isle as they waited to get served. Lovely black lady cleared all the dumped stuff off the 3rd till so she could clear the queues...Lovely.”

“My experience in farnfoods is that they have tons of deal and when u have multiple kids to feed and the want a sweet snack sometimes well u want a deal like 5 for a pound sweet which farmfoods offer they also have somemany friendly workers”

“It's a good variety of foods, all frozen items are much cheaper than supermarkets, which we find very good, have been going there since store opened, also staff are very obliging with customers, which I very important, so shop there one and all”

“Very easy on a round trip from aldi to pick up the branded things you can't get. You get 30 mins free parking but it's always worth adding the extra 50p”

“I absolutely love this shop, great value and always so much variety, cheap and mostly good quality. Very convenient for me as I stop in on my way home from work pretty much everyday, noticed sometimes the stickers don't match the price at the tills but that's only happened twice so no issues really. Shop is clean and tidy. Only thing that lets the shop down is the fact the staff are incredibly rude, barely speak to you and are always chatting over the headset about mundane things, don't offer you a bag despite having a full basket and you have to repeat yourself quite a lot. There is one lovely male staff member that I know I'm going to have a great experience when he's on the tills!”

“Great local store, efficient staff and security guards, in an area that has a lot of issues and challenges. The shopkeepers here, and other teams, some voluntary, continue to do their best within our community.”

“Nice shop now it's been done out. A young man called Edward showed me round earlier and helped me find items. Great young nan with high customer service ethics.”

“I would like to say a BIG thank you to Fayzur at the Castle Bromwich branch for his excellent customer service, efficiency, welcoming and going above and beyond.”

“Cheap. Hope they continue to keep prices at a low. Could be more bread options and pop. Budget supermarket and use it more now than I ever have. Staff are friendly aswell and work hard x”

“Great place to shop, can find some really good deals here especially for frozen food, sauces, cupboard staples etc. Sometimes the prices for certain items are really cheap providing excellent value for money. Sign up for the newsletter and it tells you their weekly deals so you can go in store and get specific products.”

“Love my local Iceland great value for.money although could do with a bit more fresh produce but I suppose it is a frozen food.shop so cant have it all. Always get a delivery slot when I shop in store and next day delivery when i do it online bonus side it's free delivery when you spend £25 in store or £35 online”

“A great local Iceland, the staff really make the place. Friendly and helpful staff make it a lovely shopping experience, always very kind to my curious young child. A pleasure to shop there. Love the giant steaks and fish range..Special thanks to Evie and Joshua helping me and my son...Thank you for the continuing great service to the local community.”

“The staff at this store are always kind and friendly. Today I was served by Abby (saw her name on the receipt) exceptional customer service that I felt I had to leave her a review, she has served me a couple of times and I've always received a great service from her. All the staff at this branch set a perfect example of what real customer service is.”

“Wide variety of foods here . Easy access and enough room to look into freezers at leisure .Staff are friendly and efficient.Free delivery so if you want to carry on shopping and not have the hassle of carrying bags its brilliant .Yes well worth a shop here guys .”

“Popped in for a few Salad items for a light dinner & ended up buying a few more items as the offers on the products were too good not to buy there and then.Every aisle had an offer so were bought”

“I went in to get tomatoes to make a quick sandwich for when I come home on the bus. The shop was quite full and the cashier's were busy. It is a smallish Iceland branch but I was surprised to see it so fully packed it was easy to find things as well. There was free parking outside the shop as well which was very convenient. Very nice.”

“Great customer service. Husband left some property at one of the tills. Phoned the store the day after (middle of a busy Saturday morning) and a member of staff -sadly didnt get his name- spent a good few minutes trying to find it for us. Didn't have to - they must have been busy but greatly appreciated .”

“Good variety of food available at a reasonable price! Still good after these past few years. Don't always have things in stock but still plenty of variety. Prices have gone up on some items but not everything.”

“Great store, usually the shelves are full. The only downside is sometimes the staff be on the phones and only 1 till is open (at the times I visit, generally around 6 onwards). Would be useful to open up another, as there do be other staff present. Even if it is just to help reduce the queue times.”

“Popped in today for a quick shop, not familiar with Iceland. A very sweet girl, I asked for her name (Atiyah), was extremely helpful and very commendable service. Keep it up will visit again!”

“The usual Iceland store with the addition of a Halal section by Worldwide Foods. If they named it Asian rather than Halal it may have been better as there are not many exclusive Halal products in this small section.There is always a bunch of unwanted people hanging outside the store then where are they not on the High Street”