Very good brand for the latest fragrances. Staff are friendly & welcoming. Shop is clean & fresh looking & easily accessible via the Shopping Centre in Sutton Coldfield. Prices are competitive with others. Good shop to go to for your loved ones or friends fragrances. Highly recommend this branch if like me you don't want... read full comment
April 2023
Really lovely customer service and helpful advice.Went into the store to find a perfume to use on my wedding day - Katherine was particularly helpful and spent the time going through the different scents to make me feel really comfortable with my decisions.She also recommended the scendaddict feature which seemed really... read full comment
April 2023
The staff is amazing, very friendly and helpful but the store oh my god, freezing, the staff was literally shivering, couldn't stay longer than 10 min, just buy the perfume and get out of there. Bless them, they should think of making it bit warm tbh.
Established in 1994, The Fragrance Shop is the UK's leading independent fragrance retailer. Showcasing over 200 leading fragrance brands, The Fragrance Shops utilises a multi-channel, customer-centric business model to achieve its overall vision of being 'first for fragrance'. Regularly awarded for excellent customer service, the company's mission is to make fragrance affordable and accessible for all, focusing on staff expertise, competitive prices and continual online and high-street presence.